AliExpress Russia launched a New Year campaign about how marketplace purchases helped make a tough 2021 a little lighter and brighter. No hype — just honesty. Small wins instead of grand promises.
The hardest part is finding a New Year insight that resonates with everyone. We needed to acknowledge the weight of the year — gently and with a positive spirit. Instead of pretending everything was fine, the campaign honestly said: the year was tough — but despite the stress and challenges, we never lost our optimism, humour, or love for ourselves and each other. That's exactly what AliExpress purchases helped with.
Ambassadors Maxim Galkin* and Anna Khilkevich show how small purchases turn into small joys.
* Maxim Galkin has been designated a foreign agent in the Russian Federation.
* Maxim Galkin has been designated a foreign agent in the Russian Federation.
* Maxim Galkin has been designated a foreign agent in the Russian Federation.
* Maxim Galkin has been designated a foreign agent in the Russian Federation.
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