Yandex Browser summed up 2024 — and did it separately for every user. A personalised report showed how many times AI helped throughout the year, how many metres of pages were scrolled, and how many hours of video were translated. 85 million users saw their own year inside the browser.
Yandex Browser collected data about each user's behaviour in 2024 and packaged it into a personalised "I Did Great!" report. How many metres of web pages were scrolled, which AI features were used most, how many hours of video were translated — all of it became a personal story for each user.
The mechanics are simple: go to the page, press a button — and see your year. But behind that simplicity lies work with real user data that transforms faceless product statistics into a personal narrative. Everyone could feel like the main character of their own 2024.
"I Did Great!" — a title where the focus shifts from the browser to the person. Not "the browser did this for you," but "look how much you accomplished." This tone turns end-of-year statistics into a reward, and the advertising mechanic into a genuine compliment.
More than 10% of users actively used AI features in 2024. Text and video summarisation, real-time video translation, AI editor — all of this entered the report as part of each user's personal story. AI stopped being an abstract technology and became a familiar everyday tool.
Personalised year-in-reviews are a proven format. Spotify Wrapped, Apple Replay, annual reports from streaming services reliably go viral every December. Yandex Browser did the same with its own material: data about real user behaviour became a tool not just for measurement, but for attachment to the product. When a browser knows you better than you know yourself — it's harder to leave.
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