All cases

Strategy, brand, creative, digital, and AI. Choose a project to open the full case.

The Loudest Sale of the Year, case preview
01AliExpress·E-COMMERCE

The Loudest Sale of the Year

$450M GMV in 3 days
English case coming soon
Viral Campaign with Timati, case preview
02AliExpress·MOBILE APP

Viral Campaign with Timati

+170% App Store downloads
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New Year Campaign, case preview
03AliExpress·BRANDING

New Year Campaign

40M+ reach
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International 11.11 Campaign, case preview
04AliExpress·INTERNATIONAL

International 11.11 Campaign

1000+ video versions
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The Unlucky Maniac, case preview
05Tmall·E-COMMERCE

The Unlucky Maniac

Horror home goods advertising
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App Relaunch, case preview
06AliExpress·MOBILE APP

App Relaunch

#1 top free apps in Russia
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Broomstick Bikeshare, case preview
07TNT·VIRAL

Broomstick Bikeshare

🧹 brooms instead of bikes
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Dumbledore vs Voldemort, case preview
08TNT·VIRAL

Dumbledore vs Voldemort

$0 paid for organic reach
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Zalipaking, case preview
09AliExpress·LIVE COMMERCE

Zalipaking

125M+ RUB to sellers in one month
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Ad Jingles Festival, case preview
10Tmall·VIRAL

Ad Jingles Festival

72M+ views
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14-Year-Old Bioengineer, case preview
11AliExpress·SOCIAL

14-Year-Old Bioengineer

14 years old
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The First 10 Buyers, case preview
12AliExpress·OOH

The First 10 Buyers

10 cities and faces
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The Ultimate Tech Expert, case preview
13M.Video·REBRANDING

The Ultimate Tech Expert

29 years without a logo change
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#DanceALIonALI, case preview
14AliExpress·TIKTOK

#DanceALIonALI

500K+ participants
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Ad Hit of 2020, case preview
15AliExpress·BRANDED MUSIC

Ad Hit of 2020

3 weeks from idea to air
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I Did Great!, case preview
16Yandex Browser·DIGITAL

I Did Great!

85M+ active users
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2×2 = 11.11, case preview
17AliExpress·COLLAB

2×2 = 11.11

II·II logo matched the sale date
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#13 in a16z’s Consumer AI Ranking, case preview
18Yandex·CONSUMER AI

#13 in a16z’s Consumer AI Ranking

#13 among Gen AI mobile apps
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Just Look Right, case preview
19Yandex Browser·AI CAMPAIGN

Just Look Right

G8 2026 Bronze in AI Craft
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